Strategy from Ibiza. Build through one of Europe's most accredited AI automation teams.
Automate Ibiza exists for a reason that's easy to forget once a business is running: the moments you opened the doors for. The quiet moment before the doors open. The first guest of the season. The quiet sense of having built something incredible.
That's what we want to give back to the people who run this island's most considered hospitality.
That's it. That's the pitch.
Small and considered, with industrial-strength delivery behind us.
Founder & Strategist
AI strategist, Designer and technology translator. Fifteen years bridging creative vision and operational reality. Driven by a real love of solving problems, here to make the tedious stuff vanish and the good stuff run itself. No hype, no buzzwords, no AI that falls over by Tuesday. Speaks fluent business owner and fluent technical, often in the same sentence.
Partnership Development
Oscar is an AI agent we built to handle initial outreach and meeting coordination. We use AI for our own work, because if we wouldn't trust it for ourselves, we wouldn't ask anyone else to. He asks the right questions, listens properly, and only books a meeting when there's a real reason to take one. After that, Jamie steps in.
The strategic work happens here, in Ibiza. The technical build is delivered in exclusive partnership with one of Europe's most accredited AI automation teams, recognised year after year by the world's leading automation platforms.
It's an unusual structure for an agency this size. That's deliberate. You get the focus and access of a small team, with the depth and reliability of a senior partnership behind every line of code we ship.
"We're small and deliberate, with industrial-strength delivery behind us."
We work with hospitality operators who care about the details. Owners and operators who built something worth protecting. Teams ready to invest in the parts of their operation that make them distinct.
Multi-venue groups looking for the strategic clarity they don't have time to build internally. Boutique hotels who want to move ahead of the chains. Premium villa portfolios. Beach clubs and restaurants doing serious volume in serious seasons.
We understand Ibiza. The chaos, the compression, the way a five-month season has to carry a twelve-month overhead. We don't sell on fear, and we don't pitch you generic solutions built for somewhere else. The work we do is shaped by the island it serves.
If you're ready to seriously sharpen your operation, we'd like to talk.
Thirty minutes. Free. A mutual qualification, on a call or in person if you're on the island. You learn enough to decide if we're the right people. We learn enough to decide if your operation is the right work for us. If we both feel it's right, we move to The Discovery.
An operational deep-dive. The Discovery happens in a single focused day, on-site if you're on the island. We spend that day mapping your operation in full: every guest touchpoint, every staff touchpoint, every supplier relationship, every system, every communication channel.
Within the week, you receive a written strategic document: the top automation opportunities for your business, ranked by impact, with ROI estimates where possible.
No corners cut. No opportunity left unseen.
This stage is paid. The fee is credited against any work commissioned.
Scoped, priced, built. One-off projects, ongoing retainers, or both, depending on what your operation needs.
The technology behind these systems evolves constantly. Most operations we build for include ongoing monitoring and maintenance, because in a season as compressed as Ibiza's, the systems you rely on can't be allowed to drift.
Engagements vary considerably based on scope. The Discovery is a fixed fee. Automation projects are priced based on the work involved: how many systems need integrating, how complex the workflows are, how much custom logic the build requires. We discuss it openly on the first call, once we understand what's actually needed.
The Discovery happens in a single focused day, on-site if you're on the island. We spend that day mapping your operation in full, then produce the written strategic document within the week. The Build varies entirely based on scope: simple automations can be live within a few weeks, full operational transformations are usually phased over several months. We don't rush, and we don't drag.
Our strategy and engagement is led from Ibiza. The technical build is delivered in partnership with one of Europe's most accredited AI automation teams, recognised year after year by the world's leading automation platforms. You get strategic clarity from people who know the island, built by hands that have delivered for some of the biggest hospitality operators in Europe.
Sometimes. We're built for operators who care about the details and are ready to invest in changing how their business runs. The size of the operation matters less than the seriousness of the intent. The first conversation is where we work this out, together.
Yes, and it's something we take more seriously than most. We work with the systems your business already trusts (HubSpot, Mews, Apaleo, WhatsApp Business API, and others), and treat operational data with the discretion it deserves. The founder has a background in privacy technology, our own hardware is configured for operational security, and we deliberately avoid systems we don't consider safe. We never share client details, never name names without explicit permission, and never use one client's data to inform another's work.
Most operations we build include ongoing maintenance and monitoring. The technology behind these systems evolves constantly, and in a season as compressed as Ibiza's, the systems you rely on can't be allowed to drift. We stay involved at the level the work requires.
Our roots are here, our knowledge is here, and most of our work is here. The founder lives in this community and loves serving it. We've also delivered for operators across Europe through our partnership network. If your operation is hospitality-focused and the work is serious, location is the smaller question.
Most. The core stack we build on includes n8n, Make, Zapier, Claude, Perplexity, and OpenAI. The systems we integrate with span most major hospitality platforms: Mews, Apaleo, Cover Manager, channel managers, CRMs, WhatsApp Business, and most major booking engines. If there's an API or connector available, it can almost always be made to work with your existing setup.
A first conversation. Email or message us through the contact page. Tell us what's keeping you awake. We'll show you what's possible.
